Difference Its and It's

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What is the difference between Its and It's? It's is always the abbreviation of "it is" as in "It's (= it is) a nice day, isn't it?" Its is the possessive of "it" as in, "That is Morton's puppy but I don't know its name." In the second sentence, its means "belonging to it".



http://www.grammar-monster.com/easily_confused/its_its.htm